Design and content. Morphlabs is a highly technical team, so we generated a creative direction for their perusal. They have a pre-existing logo, so we collated the best fitting typography, color palette, and other graphic elements that fit best their merchandise. The preferred voice and tone for the brand is also defined (knowledgeable but friendly).
This branding guideline is to be used by us and all other third party agents for consistency, and consistency in all channels is how we create a strong and durable brand.